AgencySAMY
Agency pitch for Nightcap Group · United Kingdom
Challenge. The agency had only days to prepare a competitive pitch and needed a sharper view of the client's commercial reality and landscape without weeks of strategy work.
Outcome. The pitch conversation moved to measurable business impact and the agency won a multi-million-pound retainer.
12x faster campaign planning78% CTR prediction accuracyMulti-million-pound retainer
Marketing Mondays take: Episode-worthy: the pitch stopped being about creative taste and became a conversation about evidence. That shift is the whole Marketing Mondays thesis.
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AgencyHavas Media
Media & advertising · Middle East
Challenge. Collating competitor activity by hand across platforms for several client brands ate time needed for strategy, and each new client meant rebuilding competitive context.
Outcome. The tool became part of daily work, replaced manual filtering and let teams start new clients from day one with current evidence.
13x faster than manual researchNew client onboarding: Day OneCountless hrs saved
Marketing Mondays take: We discuss this one in the room a lot: when research takes minutes, the team's real job becomes judgement, not filtering.
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AgencyKPI Media
Performance marketing · Singapore
Challenge. Each pitch needed a week-long sprint and three people building competitor benchmarks by hand, which capped how many pitches the agency could chase.
Outcome. Pitch prep dropped sharply in time and cost and the agency closed new retainer revenue.
Pitch prep: 1 week to 2 daysPrep cost $4,000 to $1,000 (75% reduction)+$5,000/month retainer closed
Marketing Mondays take: A small agency, a faster pitch and a new retainer. Proof the 2027 marketing team can be smaller and still win.
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